Asus - Hello edward
mobile app / computervision
2015 - World’s first ‘interactive selfie cam AR experience’, the app, runs on Android and Windows and iOS. Hello Edward and the Modern Birds campaign played an instrumental role in helping ASUS reach a younger and mobile audience. With a big peak in media attention in Asia, our target loved the humor and simplicity of the app. The Hello Edward product demo tool was launched in December 2015 as a service tool for both in-store and social usage, and is promoted in the upcoming months along with the global distribution of the new T100HA.